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The Perfume Shop has opened a new and improved experiential store at the St. John's Centre in Liverpool.  

The newly refitted store features a sleek new layout, a personalised ribbon machine, digital screens, expert fragrance consultations and complimentary gift wrapping. Customers will be able to shop the hottest perfume launches, celebrity fragrances and classic designer scents.  

Customers can also use The Perfume Shop’s recycling service plus they can receive a 15% discount towards their next purchase when they drop off empty bottles.  

The opening comes as The Perfume Shop continues to expand its portfolio with new stores across the UK and re-fitting existing stores to ensure sustainability is at the forefront.  

Kelly, Store Manager at The Perfume Shop Liverpool, says: “We’re really looking forward to opening the doors to our newly refitted Liverpool store just in time for summer!”

“Whether customers are hunting for a new signature scent or picking up a gift, the refreshed space has been designed to make every visit feel extra special. With exciting new perfume launches arriving and our expert team on hand, we can’t wait to welcome everyone back and help them find the perfect scent for the season,” comments Kelly.  

The St. John's Centre store is now open and is located at 28 Dawson Way, St. John’s Centre, Liverpool, L1 1LJ.